Qualifications

• Bachelor of Engineering Product Design (Hons), South Bank University, London

About

Edward is passionate about products, their design and how people relate to and use them. With 20 years’ experience in product development, his strength is delivering solutions that are user friendly, smart and manufacturable. Early experience within leading design houses (Dyson, Design+Industry) has shaped his approach to ‘putting the user at the centre’ of the design process, generating simple prototypes/mock-ups for evaluation/feedback thereby optimising a design whilst still at the design stage. This approach remains just as relevant today.